It's an elegant litmus test: When Bad Reviews Hurt Good Authors and What Can Be Done to Change That by Marguerite Quantaine. If you do these things you're part of the problem of misleading, unethical book reviewing.
So go read that. I'll wait.
Back? That was quick. But then it was straightforward and simply expressed, wasn't it?
As an aside, the issues that Marguerite Quantaine addresses in her blog are not unique to our literary community or limited to books. Wherever critics and artists and the people who pay for it all mingle this kind of behavior happens. I have a few links to other articles about what has been evolving in the book world (No Rage Stalking Here - Why I Welcome Critical Reviews Nov 2014) for those who are interested. It explains why I find the rage spiral perplexing and how I process reviews.
As I said in a discussion of Marguerite's blog on writer Georgia Beer's Facebook wall, what's elegant about it is that it doesn't tell anyone how to review, it simply points out the behaviors that are complicit in furthering unethical book reviewing. Don't do these things. Just because the Internet will let you do them doesn't make it ethical or even good for sales. Don't do them unless you want to be part of the problem. Pretty simple.
[My remarks in this blog are about book reviewers who are NOT guilty of the behavior that Marguerite describes in her blog. I'm going to refer to them as "ethical reviewers" for the sake of brevity, plus it's accurate.]
What's right for a casual reader may not be proper for an author-reviewer with a conflict-of-interest to disclose, and may not be right for an experienced reviewer whose followers have set content expectations.
Because ethical reviewers are doing so in different places, have varying goals, experience levels, diverse styles and different audiences, it's important to say that there are many right ways to review a book.
review Grade Inflation head on. Still, there is so much dread about critical reviews that in these discussions about the right way to review, people float various ways to discount, discourage, or hide them, even when they are honest and deserved.
There are already plenty of nose-in-the-air types who don't want to take women writers, let alone lesbian writing, seriously. I believe that we are playing right into their hands when we suggest that negative reviews of lesfic:
- Continue the historic persecution of lesbians, i.e. are bullying or hate speech;
- Should be expressed only in private because authors (new ones especially) are too delicate to handle the truth;
- Are unsisterly, and a lesbian who writes a critical review is breaking "the rules";
- Damage the entire lesbian fiction community by letting outsiders see we might have a bad book in our midst.
These ideas all undermine the existing quality and strength of our lesbian writing community. They feed the presumption that books written about and for lesbian readers are lesser than those written in other literary communities that don't formulate "special rules" to mitigate critical feedback. The persistent statement that honest, ethical criticism should be out of public view makes it appear that our work - the entire community's - isn't capable of withstanding thoughtful, literary scrutiny.
The rules should be the same here as elsewhere: BRING IT. We are not afraid of words.
As for delicate author sensibilities? I still remember some of my early negative reviews and I've worked with many debut authors. I know the first negative reviews hurt like the devil, but none of the authors I know folded up forever solely over a negative review. They can make you want to eat your eyeballs but put down your pen forever? No. No reviewer has that kind of power over a writer and we should stop implying that they do.
Those who wish to work privately should do so - what a generous offer that is to an author, after all. In fact, because author-reviewers could easily be accused of being motivated by a conflict-of-interest, they often work privately with other authors to express critical feedback. It should not be seen as a rule to protect the author of the book, or the book's public rating, but as an unfortunately necessary option to protect the giver of the feedback.
Ethical reviewers who post critical reviews shouldn't be told there are rules against that sort of thing (where? who made them? how do I get my copy?) and that they had better change or remove their review lest there be repercussions against their favorite authors. You're now in anti-Meryl Streep land and part of the problem.
Last, the idea that our community can produce only excellent books defies all logic, all statistics and simple reality. It's not credible. Any practice that seeks to hide bad books because we think that it makes the entire community look bad has missed an obvious point: the outsiders you are so concerned about could conclude that not a single reader or reviewer in our community knows a bad book when they see one.
Let's get out of the way of ethical reviewers who can and want to give honest feedback on every type of book of every kind of quality. Let criticism work across the board, just as it does in other literary communities.
At the risk of offending some, and recognizing that I speak from a position of privilege (okay, and age), I want to echo the style of metaphor that Marguerite used in comparing our journey to that of a lofty star. When we suggest that we or other authors in lesbian fiction are not able to withstand the customary, ongoing criticism such as occurs in every other artistic field, I wonder if someone like JK Rowling ever made that suggestion. Did Toni Morrison? Stephen King? Yet all of them have been viciously and unfairly reviewed by both critics and readers at some point, and all of them lived to write another day.
Authors, Ask Yourself: What Would JKR Do?
If we want to be taken seriously as writers we need to be ready to let the chips fall where they fall and move past the fact that sometimes we do not get our fair due and sometimes other people are behaving badly and there is nothing we can reasonably do about it that doesn't elevate them and demean us - and distract us from doing what we love doing. Write. Paint the skies and seas of another new world.
Every hour of your life you spend doing what you love doing is an hour of your life you are living just like JK Rowling. It's a choice.